A true leap in the footwear sector will only happen with investment in innovation. And here, it's not just design and technology, but also business model, since people's consumption habits are changing and that moves with the entire production chain. If on the one hand there are companies that are already born with an innovative footprint, the sector has many large, traditional and family-profile companies that tend to resist more changes. To try to create a more conducive environment to the new and awakening in entrepreneurs this curiosity, was created the Future Footwear, a project that wants to approach its agents of young entrepreneurs to break with the traditionalism of the footwear industry, composed by Abicalcados, Abrameq (Brazilian Association of Machine Industries and Equipment for the Leather Sectors, Footwear and Afintums), the Assintecal Components (Brazilian Leather Industry Association Source[] SBVC