Neither the exit of the United Kingdom of the European Union, nor the crisis on the continent should affect the expectations for good Brazilian business during the GDS, which takes place in Düsseldorf, Germany, between July 26 and 28. The 22 Brazilian brands that travel to the European country should be worth the attractive colors and designs to attract buyers and keep the good sales performance recorded in the event. The participation is supported by Brazilian Footwear, a program to support exports of footwear maintained by the Brazilian Association of Footwear Industries (Abicalcados) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil).
With a very diverse product portfolio, the group that will represent the footwear industry in Germany will show a comprehensive spectrum of Brazilian production. And this should not only help in the promotion of national brands abroad, it will also serve to attract a more varied range of buyers, distributors and shopkeepers, thus increasing the possibilities of business.
Although the German market is the focus of the fair, GDS is a traditional showcase for world importers, bringing a number of buyers closer to other markets.
Read the complete article on Abicalcados website.