Mission in France wants to raise sales of more expensive Brazilian footwear

Brazilian footwearmen embarked in November for a mission in France that was until December 3, involving meetings with retail networks and distributors of the European country. France is already the third largest destination for shoes made in Brazil, but most sales focus on slippers. The goal is to drive products of greater added value. Opportunity is not lacking: a French consumes, on average, six pairs of shoe per year. Source: http://economy.estadao. com.br/blogs/column-do-broad/missao-na-franca-quer-elevar-sales-de-calcados-brasileiros-mais-caros/