Have you ever stopped to reflect on what fashion culture will look like after pandemic? In the last six months, the pieces that brought discomfort occupied the back of the wardrobe. But will the comfy look go on high in the future post-pandemic? Everything indicates yes!
In April, there was still much divergence. Some wore the same clothes they would wear in the office, while others did not even bother to take the pajamas. But, as the home office was incorporated, comfort became a necessity. According to WGSN, every trend arises from a consumer behavior, that is, a consumer demand. And just because of this demand, big and small fashion companies were forced to shape the new reality and invested in "Homewear" lines (To dress at home, in Portuguese).
Clothing and the transformation of popular styles
Transformation is keyword in the fashion world. With simple changes, old clothes become successful, as well as the trends of the moment become "old" quickly.
Even if it is still difficult to state what will be post-pandemic, some bets can already be made. Priority will continue, for a long time, being hygiene and individual protection.
Face-protected jackets, known in adventure sports stores, will be increasingly common for bringing tough technologies. In addition, they serve as a "second mask", reinforcing the demand for multifunctional and timeless clothing.
However, it is worth mentioning that everything depends on the economic, cultural and political context that we live (or we will live). If everything is different, new demands will appear. That is, we can go to an opposite behavior.