Who never suffered with a jeans or jeans jacket that faded and went wide very fast, huh? This may have happened because you're too washing the play. For Levi's leader, one of the world's leading and most famous jeans manufacturers, you should never wash your jeans! Chip Bergh claims that constant washing damages jeans and causes it to lose its coloring. Now, if you find this very radical alternative, check out some tips from another member of Levi's, Thiago Leo, Merchandising Head of the brand in Brazil, which will help you maintain the quality of your jeans for longer. ? How many times should I wash my jeans? The less wash, the better. The ideal is to wash once every 10 uses, at most, to keep fit and avoid damaging it;? How should I wash? Forget the hot water! Washing the jeans piece with cold water keeps the color of the piece and protects against fading and shrinkage.? Dry to the natural. The tip here is to turn it out of the back and dry the shadow. Source: O Globo e Uol