A scenario with many challenges, but with the possibility of presenting slightly positive results until the end of the year. Thus, the expectation regarding the calçadista sector the Institute of Industrial Studies and Marketing (IEMI), which presented the report Brazil Footwear 2015 during Francal 2015. The decrease in domestic consumption was pointed out as the main one responsible for the fall in national production.
For 2015, the institute provides for a 0.2% reduction in peer consumption, which in values would represent an increase of 4.4%. The director of IEMI, Marcelo Prado, recalled that Brazil has 31.8 thousand points of sale that sell shoes and that 95% of the demand was supplied by the local industry in 2014. On the other hand, he explained the information of economists that the country will still face two years of economic stagnation. "As of 2017, the expectation is to grow again," said Prado, adding that the challenge of the boarding companies is to make decisions and act asseratively there. .
Partnership
As a focus to remain competitive worldwide, the director of IEMi indicates that Brazil needs to invest in design. Access to key markets, ensuring participation in economic blocks, was also cited as a differential to reach the leadership in the global export ranking. As an example, it cited countries such as Italy, Belgium and Germany, which do not work cheaply, but are among the main exporters. In this list, Brazil is in 16th positions.
Production
The country appears as a third place among world footwear producers in 2013, responsible for 4.5% of the total. China occupies the first position, with 57.1%, and India the second, with 12.5%.
Feature and photos extracted from the Journal website Exclusive
www.exclusive. with.br