The A.I Aqua was elected by the WGSN as the color of summer 2021. It is a tone of electric blue, inspired by nature and technology, with positive and modern hue that should be present in fashion and design throughout the next four seasons.
The WGSN research method examines the advances and performance of varied sectors and world socioeconomic conditions. Blue, in addition to being a high commercial demand color, is present on large-flow digital platforms like Facebook, Twitter and Linkedin. In the symbolology of colors, this tone is linked to feelings of optimism and confidence which also contributed to the victory of the A.I Aqua as the color of the Summer 2021.
The WGSN, or Worth Global Style Network, is a fashion trends forecasting company, lifestyle, interior design, retail and consumption.
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