Many changes have made an impact on the world, generally, and directly reflected in human behavior and our routines. Technological advancement can be cited as one of the main factors, especially when we consider the worldview of generations, influenced, to a greater or lesser extent, by the most distinct technological resources. The so-called " Alpha generation", or children born from 2010, is known as a generation of digital natives. This is because the babies of this generation, since very small, are exposed to the most diverse, and constant, technological stimuli. Sons of generation Y, or Millennial - of people born between 1980 and 1995 - the Alpha are children, in general, lonely, unique children. In this way, the way these children relate to other people and to the world is very different from previous generations. Some say that for Alpha Generation there is no more distinction between real life and digital life. Constant stimuli As a result of the scenario in which they were received, Alpha generation children undergo an acceleration in the development of certain skills. They are children capable of interacting and doing more than one task at the same time, in addition to assimilating different subjects in parallel conversations. Alpha generation is considered the smartest of all. Although they have super stimulated skills, Alpha generation children have some losses in capacities such as concentration and patience, for example. They feel need to experience everything, and all the time, thus value their interactions more than their belongings, or personal objects. "Alpha" and fashion In the fashion world, the Alpha generation has been provoking profound changes. Children become digital influencers, since very small. This movement provokes the industry to turn to the children's scenario, not only as consumer potential, but as inspiration and representativeness. Research indicates that the children's fashion market moved around $156 billion in the United States in 2015. This is because the parents of the "Alpha" invest not only in clothes developed for the age group of children, but also seek much more for accessories and combinations. Alpha generation is also demonstrating desire for freedom. And this behavior is reflected in a more free fashion of stereotypes regarding the colors, models and formats of female and male clothing. The Alpha generation, from an early age, communicates that it is a generation that comes with everything. Sources: Blog It Mother and Blog Inside History