The study of trends facilitates the understanding of what is possible, probable and preferable for the future of the company. The first tip to understand what will become fashionable is to connect in the different vectors of cultural expression such as music, art, technology, gastronomy, cinema, fashion, design, architecture, politics, economy, among others, to identify ideas in common. Often the most relevant message of everything is not at first sight, it is through the observation of the phenomenon of repetition that the signs of a trend arise. Every repetition deserves attention. And one must also understand that there are different types of trends:The Macro tendencies are those that affect most of society. They change the way we understand the world. Breaking paradigms with long duration. They don't start from day to night and can last for more than 10 years.
Micro tends to be more timely and reach markets with specific audiences, unfolding from Macro movements to the specific realities of brands, countries, cities and etc.
Fads often relate to short-lived fads. These are the trends we see in magazines, or those products that invade the market from end to end.FONTE: bit.ly/2u7pt0h