Sports shoes are gaining women's fashionable space.

The priority of women when buying new shoes can be defined in one word: comfort. A survey conducted by the American agency NPD Group revealed that sneakers, responsible for casual touch to the look, are being better sold than high heel shoes. The preference for shoes and comfortable shoes in place of heels also has relation to female empowerment, which can be different for each woman. Some women feel better with themselves in a pair of low shoes, and this is increasingly being inserted into society. Source: Pure People