The international footwear fair Micam Milano will have its 90th edition between September 20 and 23, 2020 and will be the first large-scale face event held at Fiera Milano Rho since the lockdown occasioned by Covid19. According to the organization of the event, more than 500 companies in the footwear sector will expose their news for the upcoming seasons.
The projection of the number of visitors already exceeds the house of the 5,000 buyers, mostly from Italy and other countries of Europe. To ensure the safety of visitors, exhibitors, buyers and organizers of the event, Fiera Milano has developed precautionary measures indicated by the international health bodies, such as the management of the incoming flow of visitors in the pavilions and extensive visitation routes to avoid clusters.
In this edition, Micam will provide some news to its participants, including the Micam X space, a laboratory of innovative ideas full of initiatives focusing on the future of retail, sustainability, trends and materials, heritage and future. The most special products that will be presented on the occasion have a special space in the Premium pavilions and, for the first time, the event will have the Mipel area, one of the most famous bags and leather fairs in the world.
The September 2020 edition of the event has as theme "Micam in Wonderland", so one of its five pavilions will feature an unusual area, the "Wonderlands", inspired by the main bike. With all these novelties Micam Milano number 90 promises to be one of the main resumes of business meetings, discussions between professionals, creative designers and members of the board trade in the face-to-face mode in the post lockdown period.
We are in the twist for the success of this event!
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