The calçadista branch is the area known to always face market challenges. Therefore it is essential to keep an eye on trends. With technological advancement, some trends come to aggregate and seek to improve working methods:- Omnichannel This trend appears strong not only in the footwear industry, but for all market segments. The multichannel sales approach is already a reality. With digital technologies, the consumer journey now goes through different contact points: social networks, website, email, virtual ads and others. Because of this, it is important that companies adapt to this new reality and think about their marketing structure.- Fast FashionConsolidated worldwide, this concept is about the ability to meet customer demand changes, with the launch of new collections and products at reasonable prices or with unmissable offers. The idea is always to bet on special collections, with partnerships that reach the target audience.