No doubt, the year-end parties are a period of extreme importance to leverage the annual balance of sales in trade. It is normal that with these commemorative dates, entrepreneurs expect their sales to increase. We separate some tips that will help you achieve this expected increase in sales: - Employee training: it is important that your team is sharp at that time of year. It is important to invest in employee training in advance; - Customer loyalty: a satisfied customer always brings another, already a dissatisfied takes away 10. Invest in the after-sale. A link, message, or a feedback WhatsApp value the consumer; - Product: is important to be mindful of fashions and trends, to plan the presentation of the product correctly in the showcase and in the spaces of your store; - Social Networks: use social networks to leverage your sales, a practical example, but that always presents results, is the sponsored post on Facebook. It makes your company stand out on the social network and on the internet, in addition to making the consumer remember your brand when it comes to shopping; - Use Instagram to advertise your brand: it's important to use and abuse photos and videos, but it's crucial to remember that your phone to contact and your site's link should be present in the caption. In addition, always respond within 24 hours on network channels, comments, praise or criticism; - Call to action: in literal translation means "called for action". To use this technique, simply use verbs in the imperative, such as: short, share, click, access, come, among others. All in a very direct way; - forms of payment: is always an advantage to facilitate the form of payment, enable various systems for this. Always offer the option to pay with credit and debit cards. If you also work with e-commerce, study the possibility of providing online payment forms; - Opening and closing of the store: in those periods that the movement is large, the longer your store is open, the greater the chance the customer reaches you. The tip is to open at special times to facilitate the visit of customers and even more increases their billing; - Open in post-Natal: always generates a large flow of exchanges in stores, after all it is normal at that time of year people earn gifts that do not serve or do not combine. Source: SEBRAE